Marketing vs. Sales vs. Smarketing

(AKA – Attract your clients, customers, and potential leads with marketing – and close them like a boss with sales and combined you’ve got smarketing!)

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair
Inbound Marketing Maryland expert Blair Pettrey explains what ‘Smarketing’ is – and why the sales + marketing love affair is absolutely essential to true business growth and success!

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4 Ways Small Businesses Can Implement ‘DIY Inbound Marketing’

inbound marketing i can do myself as a small business (1)

Recently, I was speaking with my brother, who is launching his own digital marketing agency in Staunton, Virginia. We were discussing my ‘ideal client’ vs. his ‘ideal client’, and one of the things that I believe we both realized quite quickly while having this conversation, was whether your business is Fortune 500 or you’re a small mom and pop business – while the term inbound marketing seems to be a trending topic, not many small businesses think they can afford it.

Yet just because your business thinks they can’t afford an inbound marketing agency, it doesn’t mean you can’t begin to implement some foundation methods to help get your website quality traffic, build brand recognition, and begin to see leads from your efforts.  So instead of worrying (at least today) about the huge amount of marketing your competitor down the street does, spending even a few minutes a day implementing these techniques will help better prepare both your website and your business for tomorrow. Continue reading “4 Ways Small Businesses Can Implement ‘DIY Inbound Marketing’”

40 Blog Posts That Will Make You Smarter, Better & More Efficient in 2016

I was recently asked my favorite influencers in the industry. Trying to recall a few (which even a year ago I could have spewed at least 100 of the industry’s top influencers), but quickly drew a blank. I began to ponder how in the world this could be. I am constantly reading, researching, and website/blog/social media account hopping.

It was instantly then, that I realized the one keyword… hopping. With the availability of sites like inbound.org , growthhackers.com, linkedin.com, reddit.com and the growing usage of specific hashtags on social channels (that then link to relevant content) — well the truth is, in 2015 I stopped following specific industry leader’s or blogs, and instead started following topics that peaked my interests. A blog might have 1 killer post, but the rest could pretty much suck. So why waste your time visiting individual sites, or receiving emails of the latest posts

That aside; If you have an interest in inbound marketing and the various components that help produce great inbound campaigns, here are 40 blogposts that can help you bring your best to all you do in 2016.
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