At the recent MTV Video Music Awards, Miley Cyrus put on quite the performance; one that created quite a viral reaction among viewers world wide. In fact, it was such the rage, that it was the top story the following day on CNN.com, BBC.com, and theOnion.com. Across social media platforms, viewers were commenting, memes were b
eing created, and the parody’s were being plotted. Miley Cyrus had put herself out there, and effectively created a desire for viewers, reporters, the media, all drawing in and coming to her for questions and comments.
Regardless if the attention Miley Cyrus attracted was entirely positive or negative, there are a few positive things you can learn about effective marketing from her performance at the Video Music Awards.
Have a Presence
Clearly the most obvious beginning to any marketing attempt, you must be present. That could be mean performing for your fans if you’re a famous pop sensation, or being one of the top 3 Google results when I type in certain keywords.
Be Unforgettable
What separates you from your competition? What about you is going to make your clients return, or prospects show up? Have outstanding customer service, that goes over the top to help; even at 3am. Pay sincere attention to your clients; if it’s their birthday, send a card. Ask how Fluffy the dog is doing. A year from now people will still be remembering Miley Cyrus and her infamous costume and tongue display. Make being so dang good, that you’re unforgettable, one of your top goals.
Don’t Be Afraid
One of the reasons Miley’s performance was so impressionable, was because of her complete confidence, regardless of how others may have been reacting. Had Miley done her act, with fear written all over her face; or with less drastic of dance moves – the performance would not have been nearly as impressionable. Set your mind; and co
mmit to what you are setting out to do to market your company, no fear allowed.
Have Guts
Going hand in hand with not being afraid; Miley had the guts to trend set. Her costume, her hair, her dancing, all of it – Miley had the guts to defy what stereotypically performances had been like at the VMA’s in the past. Don’t think about how to compete with your competitor, but rather how to set a new standard or approach. Draw people in because you’re different, not because you’re more of the same.
Don’t Back Down
What’s amazing about Miley Cyrus, is that she continues to amaze her fans. First she was seen getting tattoos, then cutting off her notorious luscious locks of hair to an almost complete shave. Miley’s Video Music Award performance was just one more way she got her name out there. Be prepared for ‘what’s next’. Ride the success of what marketing you are implementing, be constantly be thinking of new and innovative ways to reach, connect, and gain new prospects and have your current clients return.
Build a Linkage that she continues to amaze her fans. First she was seen getting tattoos, then cutting off her notorious luscious locks of hair to an almost complete shave. Miley’s Video Music Award performance was just one more way she got her name out there. Be prepared for ‘what’s next’. Ride the success of what marketing you are implementing, be constantly be thinking of new and innovative ways to reach, connect, and gain new prospects and have your current clients return.
Miley Cyrus didn’t invent the infamous dance ‘twerking’; she wasn’t the first performer to twerk, and her performance at the Video Music Awards was not the first time we saw Miley ‘twerk’. Yet, if you Google ‘Twerking’ right now on Google, Miley’s performance is one of the first results to show up. On YouTube, if you search for twerking, Miley’s performance is the first result. If you do, do something ‘typical’, do it so well, that your clients and prospects instantly think of your company.
What monumental performances or events have strengthened your marketing tactics and/or approach?
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- Is Miley Cyrus Expressing Herself or Trying Too Hard? (cwpittsburgh.cbslocal.com)
Blair Pettrey - Inbound Marketing Frederick, Maryland 