Recently I wrote about the queries that resulted when I Googled “Digital Marketing Agency”. I had several people ask me… ‘Why didn’t you include our website in your post!?’, to which I responded – they need to fire their SEO people; as their website was not a result, and I had only included ranking pages (with the one exception of RankPop).
However, it also made me wonder what results would come up when I searched for “Digital Marketing Agency + Location”; and thus a series has begun.
I remind you, as I did originally; there are 3 core ‘ingredients’ I was looking for when it came to the results.
Responsive Website Template
Social Media– Links to share, and links to company pages
Content– The ability to manage & create engaging content
In addition to those (and even expanding on them) – things such as accessibility of site, feasibility to navigate the pages (How hard is it for me to find a ‘Contact Us/About Us’; Is there a link to a blog?, etc); am I leaving the page with a mild case of vertigo (like I did with Netmax in my first search), etc.
On to my opinions….Lancaster, Pa is full of digital marketing agencies. You walk down the street – and you have already walked past 4 offices calling them self as such. Walk a bit further – or dare enter your car; and you have certainly passed by more agencies than you probably have ever known existed.
Thus, when I began to “Google” for the agencies websites (first searching for “Digital Marketing Agency + Lancaster, PA”) I was shocked that so few showed up. I followed up by searching for “Digital Agency + Lancaster Pa”, “Advertising Agency, Lancaster Pa”, “Digital Marketing, Lancaster, PA” – and finally resorted to some agency websites that I knew from prior connections… But perhaps if only, these companies really need to spend a bit more time on self promotion – because some of them, are pretty incredible!
I’m not sure there were any ‘awful’ websites; the few that I would suggest aren’t ‘hip’ – I can merely say – Meh. Though they did market social media; and none provided links to their own social media platforms…
There were a few that perhaps… I felt I was in at a rave (aka not quite Vertigo; but pretty dang close):
Some that I wanted to then fall asleep with:
Some that had nearly zero content, so I am confused to why they ranked:
Some… still stuck in html 1 history:
Some that did a ‘fine and dandy job’ (but not a ‘Blair’ OMG):
And then we got to the “BLAIR SWOONS” and the “HIRE ME NOW BASED 110% On your WEBSITE” (Starting with the “BLAIR SWOONS”):
(Hello, studiozig, let me introduce myself… I am Blair Pettrey!)
Maybe it is just because they show a photo of a gal holding a book that introduced me to my love of Digital Marketing; and transformed my direction in life (Seth Godin’s “The Purple Cow”) or maybe it’s because I know they share an office with RankPop… or maybe it’s because a week later I am still thinking of where to find Alex Yost.
…and before we get to the HIRE ME NOW’s, I disclose:
These 3 companies ranked; and I intentionally left them out for undisclosed reasons:
This company didn’t rank; but had they, they would have gone in the “HIRE ME NOW(based on your website) section”:
(I mean… who doesn’t like Measurable Good Times!?)
(Hey Tower… I happen to be Smart. Creative. too!)
(I am told I’m an alphadog…)
But oh my goodness; Inovat… why aren’t we in a love affair yet!?
The moral of the story; other than that most of these companies need my SEO skills to help them rank better in google search... Lancaster, PA is full of amazing Digital Marketing Agencies; and should you need Search Engine Optimization (SEO), content creation, social media marketing, web design or a mirage of other awesome digital marketing solutions – I bet there is an agency in Lancaster who can help!