Recently, my boyfriend and I were lying in bed. I was working on some content for a client of mine – while he caught up on some ‘NewGirl’ on netflix. I looked over to him – and as bland as could be – informed them that I had just purchased his name’s .com and .net – so he better be nice to me for future reference.
I’m not sure he realized what had just happened… After all – outside the geek world of digital marketing – most people don’t realize the importance of “owning our brand” (of which our name is certainly part of). Websites such as http://namechk.com/ and http://knowem.com which check the availability of your name across various social media platforms – exist for exactly this reason.
Now if you have a name that’s common – “John Smith” or “Jane Doe” – protecting your brand makes it a bit more difficult as those .com’s are surely taken. However, if you are known for something i.e, “Graphic Design” – “John Smith Graphic Design” can become easier – especially with a few easy SEO tips ( writing content, keyword research, linking, etc.).
The reality is however – owning our own domain (and keeping it updated and/or active whether you use it as a personal domain, professional domain, blog etc)
With such a small, minute amount of time and engagement with others – you can in turn protect your name/and your brand – so that should any mishaps in the future prevail, you are not banging your head against the wall wishing you had taken the advice.