Linkedin.com, according to Google, has extremely high page authority.
So much so – that if you Google yourself ( or anyone whom may have an active LinkedIn profile) – the following will appear:
In addition to your author bio – it will also include the author photo from Linkedin.com (without any page authorship needed!).
With that said – why not spend the next 5 minutes adjusting your Linkedin.com profile to be SEO friendly!
- Include your name in your profile headline.(As you can see in the above screen shot – I have included ‘Blair Pettrey’ in my profile headline = “Blair Pettrey – Your Inbound Marketing Guru”)
- Link to your Highest Ranking URLs. Whether it be your Facebook, a personal blog (i.e. http://www.BlairPettrey.com), your about.me page, your twitter, or your BrandYourself profile – whatever shows up highest for you (that is positive) make sure to include those top 3 links on your Linkedin profile! Linkedin allows 3 – utilize them!
- Target your keywords. Whether your an ‘SEO’ or ‘digital marketing’ or ‘South Carolina Inbound Marketing’ or ‘Maryland Digital Marketing’ guru, tech, IT, pro, what- have-you – make sure to build the content in your profile around these keywords!
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