If you’re still living under a rock – and you missed the ‘infamous’ Matt Cutts stance that guest blogging was dead (which I wrote about here) – then… pat yourself on the back of ignorant bliss.
Because this time your ignorance has served you well.
I stated when I wrote my original post on the topic back in February – that Content was still king. Why, though, you insist on asking?
- Content Builds Credibility – people (aka TRAFFIC) want to read things that matter… Whether it’s learning something, validating something, building something, or with the opportunity to gain something – if what you write is quality and of value – then you’re going to generate solid SEO traffic (of course assuming you do a little bit of competitor analysis and keyword research, as I explain here).
- Content Nurture’s – If you’ve written quality content, that provides a service or value and thus built your crediability – you are going to give reason for people to actually submit that email request you’re begging for. You’re going to build your funnels – and more importantly you’re going to remind your traffic (funnels) about your ingeniousness when it comes to whatever it is you do best!
- Like is Like (Especially with Content!) The odds of someone who reads your blog (or the blog your guest posting on – assuming you’re guest blogging on the right blogs – one’s that are in a similar industry or that generate traffic from your ideal demographic) reading someone else’s blog that you link to – because you’ve built crediability and are now sharing that crediability with your link – are pretty dang high. Think about it… if you’re on MOZ’s Blog and they link to me (or I guest post on their blog) you’re pretty dang likely to swing to my site if you like/trust what they (or I) are saying.
That said – I am excited to announce that BlairPettrey.com (that’s me!) will be introducing guest blogging from other awesome experts, pro’s and rockstars (and even the ‘anti rockstars’) from the digital & inbound marketing field!
If you’re interested in guest blogging – and building traffic down that awesome & strong 2 way street – and consider yourself knowledgeable in one of the following fields, send me an email at Blair@BlairPettrey.com!
- Digital Marketing
- Paid Advertising/PPC/Adwords/Facebook Advertising/SEM
- Traffic/Lead Generation
- Content Marketing
- Social Media Marketing
- Digital Footprinting
Til then – Keep Kicking Ass!