“What is Inbound Marketing”
Imagine your business as an individual → and your attraction (or desire) being ‘Bacon’. You don’t need information to be told about bacon. YOU CRAVE bacon. You don’t need to be TOLD about bacon –> the attraction is already there. You want it. You NEED it. You MUST HAVE IT.
Inbound Marketing is the BACON of business attraction!
But only if you’re attracting…, are you attracting ?
Honestly, if you ‘google’ bacon – the WORLD shows up.
I don’t even EAT bacon and I still know the world loves bacon.
It’s true, even Blair Pettrey loves bacon.
But that only proves the importance of inbound.
I don’t have to google bacon. I’ve already got it covered. I know that I WANT BACON. I KNOW that I MUST HAVE BACON! Dear bacon – WHERE ARE YOU!?
That’s the entire point of inbound marketing.
Attraction rather than promotion. YOU must aim to be so AWESOME at what YOU DO – whether it’s promotion of yourself, your brand, or your business – that you OWN THE MARKET.
BE THE BACON!
Stop trying to promote yourself to the world, and start ATTRACTING the world!