Stalking Not Necessary… How to Stay on top of your Competition!

 Blair Pettrey, Digital Marketing South Carolina, Inbound Marketing South Carolina, Inbound SC, Inbound Marketing, Inbound Columbia, Inbound Marketing Columbia, Digital Marketing Columbia, BlairPettrey, Blair PettreyAny time I meet a new client, and they realize ‘what it is I do’ – they immediately jump my back and assume whatever it is I do – is ‘illegal’ or ‘black hat’ or ‘beyond what the government does’.

Which is beyond FUNNY; because truly, all I do is use the resources available to me as a mere human being – to analyze my competitors and what they are doing.

Nothing I do is ‘black hat’

or ‘unfair’

or ‘stalking’.

In fact, everything I do to analyze my (or anyones) competitors – is something I’m about to share with you (and how EASY it is)!

In three simple ways, I will share with you everything I do!

#1) I analyze (their) Paid Advertising:

  • I’ve mentioned SpyFu.com a million times – but this is always my go to resource, priority number one. If for some reason you are hating on SpyFu.com – make sure to also check out SEMRush.com or KeywordSpy.com

    (Nope – not a single one of THOSE or ANY of these links are paying me to share their information, resources or content with you. Any link I ever provide is completely out of FREE-WILL good conscious!) ←(Hey @SEMRUSH, KEYWORDSPY and @SPYFU – if you ever want to pay me, I am down for that too )

#2) I view their websites ‘View Source’:

  • If you’re on PC – you merely right click “view source”, if you’re on MAC (and someone can surely suggest an easier route) – you utilize your tool settings on whatever browser you use. This allows you to view ANY meta tag, meta description and/or meta keywords that your competitor may be including on their website or that specific page!

#3) I subscribe to any and all information available:

  • Do they have a social media account? I ‘follow’ and/or ‘like’. If they have a newsletter, I ‘subscribe’. This alone reminds me any and all times they update their page, and with what content!

These 3 examples alone – allow me to truly analyze and understand what my benchmarks and/or competitors are doing to stay up to date.

Stay tuned for even more tips on how to better compete with and analyze your competitors!

Want more information or to see how you can hire Blair Pettrey?

Find Blair Pettrey here:

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One thought on “Stalking Not Necessary… How to Stay on top of your Competition!

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