Which is beyond FUNNY; because truly, all I do is use the resources available to me as a mere human being – to analyze my competitors and what they are doing.
Nothing I do is ‘black hat’
In fact, everything I do to analyze my (or anyones) competitors – is something I’m about to share with you (and how EASY it is)!
In three simple ways, I will share with you everything I do!
#1) I analyze (their) Paid Advertising:
- I’ve mentioned SpyFu.com a million times – but this is always my go to resource, priority number one. If for some reason you are hating on SpyFu.com – make sure to also check out SEMRush.com or KeywordSpy.com
(Nope – not a single one of THOSE or ANY of these links are paying me to share their information, resources or content with you. Any link I ever provide is completely out of FREE-WILL good conscious!) ←(Hey @SEMRUSH, KEYWORDSPY and @SPYFU – if you ever want to pay me, I am down for that too ☺ )
#2) I view their websites ‘View Source’:
- If you’re on PC – you merely right click “view source”, if you’re on MAC (and someone can surely suggest an easier route) – you utilize your tool settings on whatever browser you use. This allows you to view ANY meta tag, meta description and/or meta keywords that your competitor may be including on their website or that specific page!
#3) I subscribe to any and all information available:
- Do they have a social media account? I ‘follow’ and/or ‘like’. If they have a newsletter, I ‘subscribe’. This alone reminds me any and all times they update their page, and with what content!
These 3 examples alone – allow me to truly analyze and understand what my benchmarks and/or competitors are doing to stay up to date.
Stay tuned for even more tips on how to better compete with and analyze your competitors!
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