6 Steps to Organically Growing Your Social Media Following

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Social Media is a wonderful mufti-faceted innovative way for businesses to grow and develop leads. It helps search engine optimization, it helps build brand awareness, engage with clients and/or potential clients, and more! And with the changes in Facebook in recent years as well as many of the other major social media platforms – the success and growth of your business on these platforms, all depends on your audience reach.

So how do you grow your following without paying for advertisements and clicks? Implement each of the steps below and I personally promise you will see a drastic increase in your reach!

  1. Connect (and actively engage!) with audience – both fans and similar businesses (i.e. like businesses in your local area).
    1. Ask engaging questions
      1. “What’s your favorite website”
      2. “What are the first 3 websites you visit each morning”
      3. etc. etc. etc. etc.
    2. Respond when people comment/post on your page, etc.
    3. Respond to other business page’s!
    4. Share/Re-tweet valuable/unique/interesting info, not just business specific
  2. Utilize Hash-tags!!!
  3. Make it personal
    1. “Happy 11 years to XYZ Business today… #TBT”
    2. Happy Birthday to our Employee, Sam McGuire (i.e.)
    3. Share photos! Share your culture. Instagram it! HASHTAG it.
  4. Repeat. Re-post. Re-purpose.
    1. Make interesting blog posts into infograms and/or graphics for Facebook/twitter/etc.
    2. Turn a blog post into a podcast
    3. Share it on Facebook.
  5. Track/Measure when your followers are most likely to engage with you – make sure you are posting valuable info (or re-sharing,etc) through out the day, but especially at these times.
  6. Share info for potential clients – not just current clients (or those in the same industry as you). Ideally social media will attract other businesses/potential leads to hire ImageWorks (or whatever business you’re managing the social media of).

Don’t forget to track and measure your growth! Both Twitter and Google have free insights and analytic ‘s for you to utilize when measuring your reach and fans/followers!

Happy Growing!

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