Social Media is a wonderful and powerful tool and an innovative way for businesses to grow, develop and nurture their leads.
It helps search engine optimization, it helps build brand awareness, it allows companies to engage with clients and/or potential clients, and more.
And with the changes, the ongoing changes in social media in recent years, especially those that make effect the success for businesses and companies, as well as many of the other major social media platforms – the success and growth of your business on these platforms, all depends on your audience reach.
Here are 5 easy and powerful tips to use social media to grow your social media audience and expand your business brand, and begin to expand your lead funnels!
1. Connect With Your Audience
and actively engage! with an audience – both fans and similar businesses (i.e. like businesses in your local area.
Ask engaging questions
“What’s your favorite website”
“What are the first 3 websites you visit each morning”
etc. etc. etc. etc.
Respond when people comment/post on your page, etc.
2. Respond to other business page’s!
Share/Re-tweet valuable/unique/interesting info, not just business specific
3. Utilize Hash-tags!!!
Utilize Hashtags, and do it with a purpose!
“Happy 11 years to XYZ Business today… #TBT”
Happy Birthday to our Employee, Sam McGuire (i.e.)
Share photos! Share your culture. Share it on your across your social media and tag it with the appropriate hashtag (just make sure you aren’t breaking any ‘social rules – aka don’t use hashtags on Facebook, etc.)
- Not sure what hashtags to use? Great tools like hashtagify.me and even apps on your phone can help you pick appropriate and relevant hashtags for your photo and your audiences personas!
4. Repeat. Re-post. Re-purpose.
Make interesting blog posts into infographics for Facebook/twitter/etc.
Turn a blog post into a podcast
Share it across social media.
Track when your followers are most likely to engage with you – make sure you are posting valuable info (or resharing, etc) throughout the day, but especially at the times peak to your core audience’s times.
Share info for potential clients and that reflects their voice – not just current clients (or those in the same industry as you). Ideally, social media will attract other businesses/potential leads to hiring your business or company, and product or solution that you are offering – at some level, to learn more.
Don’t forget to track and measure your growth! Nearly every social media platform has free insights and analytic ‘s for you to utilize when measuring your reach and fans/followers, and there are free tools and premium that have trials that can be found with a basic Google search.
http://www.BlairPettrey.com | firstname.lastname@example.org | 540.256.9372 | the quirky marketer