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5 Steps to Organically Growing Your Social Media Following

Social Media is a wonderful and powerful tool and an innovative way for businesses to grow, develop and nurture their leads.

It helps search engine optimization, it helps build brand awareness, it allows companies to engage with clients and/or potential clients, and more.

And with the changes, the ongoing changes in social media in recent years, especially those that make effect the success for businesses and companies,  as well as many of the other major social media platforms – the success and growth of your business on these platforms, all depends on your audience reach.

Here are 5 easy and powerful tips to use social media to grow your social media audience and expand your business brand, and begin to expand your lead funnels!

1. Connect With Your Audience

and actively engage! with an audience – both fans and similar businesses (i.e. like businesses in your local area.

Ask engaging questions

“What’s your favorite website”

“What are the first 3 websites you visit each morning”

etc. etc. etc. etc.

Respond when people comment/post on your page, etc.

2. Respond to other business page’s!

Share/Re-tweet valuable/unique/interesting info, not just business specific

3. Utilize Hash-tags!!!

Utilize Hashtags, and do it with a purpose!

“Happy 11 years to XYZ Business today… #TBT”

Happy Birthday to our Employee, Sam McGuire (i.e.)

Share photos! Share your culture. Share it on your across your social media and tag it with the appropriate hashtag (just make sure you aren’t breaking any ‘social rules – aka don’t use hashtags on Facebook, etc.)

  • Not sure what hashtags to use? Great tools like hashtagify.me and even apps on your phone can help you pick appropriate and relevant hashtags for your photo and your audiences personas!

4. Repeat. Re-post. Re-purpose.

Make interesting blog posts into infographics for Facebook/twitter/etc.

Turn a blog post into a podcast

Share it across social media.

5. Track/Measure

Track when your followers are most likely to engage with you – make sure you are posting valuable info (or resharing, etc) throughout the day, but especially at the times peak to your core audience’s times.

Share info for potential clients and that reflects their voice – not just current clients (or those in the same industry as you). Ideally, social media will attract other businesses/potential leads to hiring your business or company, and product or solution that you are offering – at some level, to learn more.

In Conclusion

Don’t forget to track and measure your growth! Nearly every social media platform has free insights and analytic ‘s for you to utilize when measuring your reach and fans/followers, and there are free tools and premium that have trials that can be found with a basic Google search.

Happy Growing!

Blair Pettrey

http://www.BlairPettrey.com  |   blair@blairpettrey.com   |   540.256.9372  |  the quirky marketer

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Digital Marketing Websites…. Wha? (South Carolina edition)

I remember meeting with the infamous Matthew Roda of Roda Marketing – when he had asked me (after reading my Lancaster, PA edition of Digital Marketing Websites…. wha?) if he thought I was searching for the same terminology that others ‘not in the field’ would be searching for.

In the moment – I thought of course?! What small – mid – ( or even large) sized business that needs digital marketing efforts doesn’t look up things like “Digital Marketing” or (internet/online/some variation of such). However, the reality is, Matthew might have been onto something… Or AT LEAST, I’m hoping… Because as it turns out? South Carolina might not be a haven for digital marketing.

But alas, as always – here’s what I was looking for:

  1. Responsive Website Template

  2. Social Media– Links to share, and links to company pages

  3. Content– The ability to manage & create engaging content

And how did ‘South Carolina” measure up? (Or some of the major metropolitan areas within since the term South Carolina wasn’t so … helpful….)?

Continue reading “Digital Marketing Websites…. Wha? (South Carolina edition)”