Marketing vs. Sales vs. Smarketing

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair

(AKA – Attract your clients, customers, and potential leads with marketing – and close them like a boss with sales and combined you’ve got smarketing!)

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair
Inbound Marketing Maryland expert Blair Pettrey explains what ‘Smarketing’ is – and why the sales + marketing love affair is absolutely essential to true business growth and success!

Continue reading “Marketing vs. Sales vs. Smarketing”

Advertisements

The Power of One – by Blair Pettrey

Blair Pettrey - the Power of One

Blair Pettrey - the Power of One

If you don’t already, you need to subscribe, follow, read and watch Gary Vaynerchuk on anything and everything.
(In no way am I being paid, reimbursed, bribed, or anything else to tell you that! I’m merely trying to tell you FOLLOW THIS AMAZING MAN if you want AMAZING inbound marketing tips, digital marketing tips, personal branding tips, etc.!)

I know for me, personally, I hit a link – a blog – a website – and if it’s informative enough, or seems ‘hip’ enough – I’ll usually follow through on their immediate ‘call to action’ (as every inbound site of course has, right?) and give them my email address, and subscribe to their newsletter. By the 2nd round of emails (if I even make it past the first email they send) – I’m 99% likely to hit that unsubscribe button. While they drew me in enough to get me to give them my email – they have failed to hold my interest. Whether it’s because their emails are boring, they failed to correctly personalize (i.e. my experience with Ebates.com), or whatever reason – VERY FEW newsletters that I sign up for, do I ever read the first – even fewer make it past the 2nd email.

Gary Vaynerchuk is one of the VERY few that passed that test.

In fact – even my ‘marketing idol’ (inbound marketing hero? Digital marketing expert? Whatever you want to call the amazing Seth Godin); I don’t subscribe to his emails.

I digress.

The amazing Gary Vee recently sent an email out… sharing an old video he once did, titled ‘One is Greater than Zero‘.  If you haven’t watched it; watch it now!

But this is something I have been ‘doing, believing, and preaching’ for years. Because while I measure everything (after all, I’m an inbound marketer!), I purposefully do not focus on the amount of views or leads or comments or shares or retweets or bounces or anything on my own personal domain. Because, I know that whatever I am doing? It’s working. It may not be going viral – but it is helping those who may not know much about digital or inbound (i.e. my most successful posts have been the ones where I wrote merely tips to help businesses grow; i.e. 6 Steps to Organically Growing Your Social Media Following or (Competitor) Ignorance Ain’t Bliss Honey… or What is “Inbound Marketing” aka – “Sell Me This Pen” or Stalking Not Necessary… How to Stay on Top of Your Competition!) I didn’t write those to attract, or count, or convert or build an empire – I wrote those merely to share and help others. Others who may never become clients. Others who may never spend $1 with me. But I wrote it for them – and not for my own purpose, not for my own numbers, not for my own gains. And yet, those (and other similar blog posts) are the reasons I’ve landed new clients. Are the reason I’ve attracted employers and opportunities that I thought were “way out of my league”.

And yet – I write other posts – where only 1 person reads it; and they even bounce. Or I get 10 visitors, and only 1 comment. Or I get no comments.

But I still write.

Because ‘The Power of ONE’ is influence enough. Maybe that ‘one’ will become my next huge client. Maybe that ‘one’ will refer someone to my blog, or to me. OR maybe, just maybe that ‘one’ was about to give up on their business – on their own success and growth – and instead learned something unique and valuable enough to help keep them going.

Don’t write or create content merely for the numbers. I promise you – if what you share is valuable – you will get more than 1. But even if you write the most AMAZING blog post, even if you create the most AMAZING video, graphic, ebook, etc – and it only gets 1 view/click/download – you never who that ‘one’ is.

And ONE is GREATER than ZERO!

Reality of SEO…

blair pettrey

blair pettreyThe reality? The best place to hide a dead body? Page 2 of Googlesearch.

80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.

Where does your business’ page land?

Blair Pettrey

www.inboundBlair.com

www.BlairPettrey.com

www.facebook.com/BlairPettreyforhire

www.linkedin.com/in/BlairPettrey

www.twitter.com/BlairPettrey

Digital Marketing Websites…. Wha? (South Carolina edition)

I remember meeting with the infamous Matthew Roda of Roda Marketing – when he had asked me (after reading my Lancaster, PA edition of Digital Marketing Websites…. wha?) if he thought I was searching for the same terminology that others ‘not in the field’ would be searching for.

In the moment – I thought of course?! What small – mid – ( or even large) sized business that needs digital marketing efforts doesn’t look up things like “Digital Marketing” or (internet/online/some variation of such). However, the reality is, Matthew might have been onto something… Or AT LEAST, I’m hoping… Because as it turns out? South Carolina might not be a haven for digital marketing.

But alas, as always – here’s what I was looking for:

  1. Responsive Website Template

  2. Social Media– Links to share, and links to company pages

  3. Content– The ability to manage & create engaging content

And how did ‘South Carolina” measure up? (Or some of the major metropolitan areas within since the term South Carolina wasn’t so … helpful….)?

Continue reading “Digital Marketing Websites…. Wha? (South Carolina edition)”

Stalking Not Necessary… How to Stay on top of your Competition!

 Blair Pettrey, Digital Marketing South Carolina, Inbound Marketing South Carolina, Inbound SC, Inbound Marketing, Inbound Columbia, Inbound Marketing Columbia, Digital Marketing Columbia, BlairPettrey, Blair PettreyAny time I meet a new client, and they realize ‘what it is I do’ – they immediately jump my back and assume whatever it is I do – is ‘illegal’ or ‘black hat’ or ‘beyond what the government does’.

Which is beyond FUNNY; because truly, all I do is use the resources available to me as a mere human being – to analyze my competitors and what they are doing.

Nothing I do is ‘black hat’

or ‘unfair’

or ‘stalking’.

In fact, everything I do to analyze my (or anyones) competitors – is something I’m about to share with you (and how EASY it is)!

In three simple ways, I will share with you everything I do!

#1) I analyze (their) Paid Advertising:

  • I’ve mentioned SpyFu.com a million times – but this is always my go to resource, priority number one. If for some reason you are hating on SpyFu.com – make sure to also check out SEMRush.com or KeywordSpy.com

    (Nope – not a single one of THOSE or ANY of these links are paying me to share their information, resources or content with you. Any link I ever provide is completely out of FREE-WILL good conscious!) ←(Hey @SEMRUSH, KEYWORDSPY and @SPYFU – if you ever want to pay me, I am down for that too )

#2) I view their websites ‘View Source’:

  • If you’re on PC – you merely right click “view source”, if you’re on MAC (and someone can surely suggest an easier route) – you utilize your tool settings on whatever browser you use. This allows you to view ANY meta tag, meta description and/or meta keywords that your competitor may be including on their website or that specific page!

#3) I subscribe to any and all information available:

  • Do they have a social media account? I ‘follow’ and/or ‘like’. If they have a newsletter, I ‘subscribe’. This alone reminds me any and all times they update their page, and with what content!

These 3 examples alone – allow me to truly analyze and understand what my benchmarks and/or competitors are doing to stay up to date.

Stay tuned for even more tips on how to better compete with and analyze your competitors!

Want more information or to see how you can hire Blair Pettrey?

Find Blair Pettrey here:

LinkedIN Twitter Facebook