Recently, I was speaking with my brother, who is launching his own digital marketing agency in Staunton, Virginia. We were discussing my ‘ideal client’ vs. his ‘ideal client’, and one of the things that I believe we both realized quite quickly while having this conversation, was whether your business is Fortune 500 or you’re a small mom and pop business – while the term inbound marketing seems to be a trending topic, not many small businesses think they can afford it.
Yet just because your business thinks they can’t afford an inbound marketing agency, it doesn’t mean you can’t begin to implement some foundation methods to help get your website quality traffic, build brand recognition, and begin to see leads from your efforts. So instead of worrying (at least today) about the huge amount of marketing your competitor down the street does, spending even a few minutes a day implementing these techniques will help better prepare both your website and your business for tomorrow. Continue reading