The Power of One – by Blair Pettrey

Blair Pettrey - the Power of One

Blair Pettrey - the Power of One

If you don’t already, you need to subscribe, follow, read and watch Gary Vaynerchuk on anything and everything.
(In no way am I being paid, reimbursed, bribed, or anything else to tell you that! I’m merely trying to tell you FOLLOW THIS AMAZING MAN if you want AMAZING inbound marketing tips, digital marketing tips, personal branding tips, etc.!)

I know for me, personally, I hit a link – a blog – a website – and if it’s informative enough, or seems ‘hip’ enough – I’ll usually follow through on their immediate ‘call to action’ (as every inbound site of course has, right?) and give them my email address, and subscribe to their newsletter. By the 2nd round of emails (if I even make it past the first email they send) – I’m 99% likely to hit that unsubscribe button. While they drew me in enough to get me to give them my email – they have failed to hold my interest. Whether it’s because their emails are boring, they failed to correctly personalize (i.e. my experience with, or whatever reason – VERY FEW newsletters that I sign up for, do I ever read the first – even fewer make it past the 2nd email.

Gary Vaynerchuk is one of the VERY few that passed that test.

In fact – even my ‘marketing idol’ (inbound marketing hero? Digital marketing expert? Whatever you want to call the amazing Seth Godin); I don’t subscribe to his emails.

I digress.

The amazing Gary Vee recently sent an email out… sharing an old video he once did, titled ‘One is Greater than Zero‘.  If you haven’t watched it; watch it now!

But this is something I have been ‘doing, believing, and preaching’ for years. Because while I measure everything (after all, I’m an inbound marketer!), I purposefully do not focus on the amount of views or leads or comments or shares or retweets or bounces or anything on my own personal domain. Because, I know that whatever I am doing? It’s working. It may not be going viral – but it is helping those who may not know much about digital or inbound (i.e. my most successful posts have been the ones where I wrote merely tips to help businesses grow; i.e. 6 Steps to Organically Growing Your Social Media Following or (Competitor) Ignorance Ain’t Bliss Honey… or What is “Inbound Marketing” aka – “Sell Me This Pen” or Stalking Not Necessary… How to Stay on Top of Your Competition!) I didn’t write those to attract, or count, or convert or build an empire – I wrote those merely to share and help others. Others who may never become clients. Others who may never spend $1 with me. But I wrote it for them – and not for my own purpose, not for my own numbers, not for my own gains. And yet, those (and other similar blog posts) are the reasons I’ve landed new clients. Are the reason I’ve attracted employers and opportunities that I thought were “way out of my league”.

And yet – I write other posts – where only 1 person reads it; and they even bounce. Or I get 10 visitors, and only 1 comment. Or I get no comments.

But I still write.

Because ‘The Power of ONE’ is influence enough. Maybe that ‘one’ will become my next huge client. Maybe that ‘one’ will refer someone to my blog, or to me. OR maybe, just maybe that ‘one’ was about to give up on their business – on their own success and growth – and instead learned something unique and valuable enough to help keep them going.

Don’t write or create content merely for the numbers. I promise you – if what you share is valuable – you will get more than 1. But even if you write the most AMAZING blog post, even if you create the most AMAZING video, graphic, ebook, etc – and it only gets 1 view/click/download – you never who that ‘one’ is.


Reality of SEO…

blair pettrey

blair pettreyThe reality? The best place to hide a dead body? Page 2 of Googlesearch.

80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.

Where does your business’ page land?

Blair Pettrey

Damn…. it works! (The Digital Handshake)

Digital Handshake + Blair PettreyThey (the hauncho’s – the agency owners – the ‘targeted demographic’  – the CEO’s & Executives – all those who I was hoping to learn something from…..) always told me that it works – but I never wanted to believe them. I wanted to believe the entire world would be drawn to me and I would never have to make an effort to attract, engage, or connect.

While the best of brands make that happen – THEY even continue to build, connect & engage. 

So the fact that I, as little ol’ Blair Pettrey – would refuse to do such – and expected to see such results? Is almost as ridiculous and idiotic as the small business that refuses to invest in an inbound marketer.

Because remember – as I defined and explained in this post; Inbound Marketing drawls and attracts through engagement, connection, and reasoning. 

And in the past few weeks, not only have I entirely focused on the traffic that I bring to my blog through the efforts of active engagement, content, updates etc – I have also gone out on a whim and reached out to those I desired to connect with. Some it was a beyond crazy hope of trying to connect – but ya know what? It’s turned out on more than one (and truly, more than 80% of the times I have tried) – not only have I received acknowledgement and response back – regardless of their desire or abilities to help connect me in my field – they’ve proved resources for me to connect with others. The who’s and the how’s. Offering to connect on my behalf, offering to give me the opportunity network through a list of the connections & they be an introduction, suggestions to better engage and ‘sell’ my own self to others.

Thus, truly – while is my attempt to display myself, my skills and abilities – it also has become a valuable resource from others (I’m told on a daily basis) of connecting with those who are also looking for that ideal career -whether as an entrepreneur or as an individual hoping to be recruited and join their dream company/business/etc.

So from one individual who has helped countless clients and businesses grow and sell themselves or their products – through inbound marketing, paid – per -click advertising on facebook/AdWords/BingAds, SEO measures, link generation, and more – let me remind you the #1 thing that works:


And you can’t be scared to go out on a limb and make that connection. After all – what’s the worst thing that could happen?


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The Art of Rejection


Or Why ‘No’ Doesn’t Have To Mean Rejection.

I’ve heard a lot of no’s in my course of career searching. A hell of a lot of more no’s than the average person want’s to hear. But each No just gave me more! More Courage. More Strength. More Dedication. More Commitment.

With each no, I was always (well okay… not always, but typically) able to take away something valuable – whether it was inspiration for research/to learn a new skill, a better understanding of myself or others, a refreshed meaning, etc.

But what happens when suddenly the tables are turned, and I have to be the one to say ‘No’? Then it became quite difficult. I found my self doing something I have never been one to do – ‘flaking’. Unintentionally leading on. I realized quickly, that there was a deeper value of the word ‘No’; and it was something that I didn’t (nor couldn’t) teach the company’s I was saying ‘No’ to – but something they had to learn to accept.

Perhaps by my ‘No’, they too could find that deeper ‘meaning’.

After all, my ‘No’ could be the gateway to a ‘Yes’ that transforms and empowers the level of success that their company would have never reached had I said ‘Yes’. Perhaps they can hone in better on the skills and talents they want their ideal candidate to bring. Who knows… but I did know one thing….

I had to say No.

“I regard every defeat as an opportunity.” Jean Monnet

Believe in #YOU!

Blair Pettrey SuccessRecently I had my first interview that I would truly describe as ‘kick ass’. It made me realize that the reason it was so kick ass, was because I knew precisely where my true passions lie; and while I have a wealth of knowledge and experience – articulating that is difficult for me; unless it is something I am die hard passionate about. Start Up’s and small businesses are one of those things.

That said; after the interview, when speaking with a prior employer; I was reminded of something that is so true, as one of my favourite fellow success loving bloggers stated: “We can’t expect anybody else to be as excited in our dream, as we are. We can’t expect anybody to believe in our dream, as much as we do. It’s not their dream, IT’S OURS!

The amazing opportunity that defining and discovering who you are at 28 vs 18; is that I have truly learned who I am, what I value, and where I want to go. I know what I am passionate about; what I crave – and more so, I know what it will take to get there; which are things I did not know 10 years ago.

The reality is; that ultimate desire for true success – trumps anything that I may or may not have ever known in the past. I know my strengths and weaknesses – and I know exactly what must be done to hone in on both to make them work in my favor (or those whom I may work for!).

Believe in yourself, after all you are the only brand #YOU!