Similar to LinkedIn, Twitter does amazing things and holds amazing value for search engine optimization. Thus, whether you’re an individual, or you’re a business – aside from the importance of engagement and staying in tune with your clients/customers/etc – twitter is extremely important from an SEO stand point.
Twitter is so important – that every now and then – it will rank above my very own www.BlairPettrey.com . Yet, even when it doesn’t rank above my own domain – it still ranks within the top 5 links – always.
And how that’s possible is truly simple and quick:
OWN YOUR NAME!Whether your a business or a person – register your twitter with your name. If your business is “Blair Pettrey Cafe” – make your twitter handle ‘blairpettreycafe’. (And for what it’s worth – if you’re username is taken, and your business is trademarked – and for some reason your username choice is already in use on twitter – you can contact twitter with proof of your trademark – and they will grant you ownership to the said username!)
- LINK YOURSELF! In your twitter profile – include a link to your company/personal website – i.e., my own profile includes both a link to www.BlairPettrey.com (twice, even) – as well as a high authority site I utilize on BrandYourself.com
- TWEET ABOUT YOUR INDUSTRY! If you look at my twitter feed – it consists of topics/article’s/retweets/and hashtags that are related to SEO – Digital Marketing – Content Marketing – Social Media – Inbound Marketing – Inbound – Etc.
So there’s your SEO 3 tips! Go rock and dominate in the next 5 minutes – with such easy solutions – there’s no excuse!
Recently, my boyfriend and I were lying in bed. I was working on some content for a client of mine – while he caught up on some ‘NewGirl’ on netflix. I looked over to him – and as bland as could be – informed them that I had just purchased his name’s .com and .net – so he better be nice to me for future reference.
I’m not sure he realized what had just happened… After all – outside the geek world of digital marketing – most people don’t realize the importance of “owning our brand” (of which our name is certainly part of). Websites such as http://namechk.com/ and http://knowem.com which check the availability of your name across various social media platforms – exist for exactly this reason.
Now if you have a name that’s common – “John Smith” or “Jane Doe” – protecting your brand makes it a bit more difficult as those .com’s are surely taken. However, if you are known for something i.e, “Graphic Design” – “John Smith Graphic Design” can become easier – especially with a few easy SEO tips ( writing content, keyword research, linking, etc.).
The reality is however – owning our own domain (and keeping it updated and/or active whether you use it as a personal domain, professional domain, blog etc)
With such a small, minute amount of time and engagement with others – you can in turn protect your name/and your brand – so that should any mishaps in the future prevail, you are not banging your head against the wall wishing you had taken the advice.
Once there was a gal…
we’ll name her Blair…
(just for irony sake of course!)
Blair was extremely passionate about two things:
2. Helping Others!
She had talents out the wahoon – and she knew how to not just get things done; but get them done in such a way that success was paramount.
Further, Blair was damn good at helping others surpass their goals. After all – that was what she was passionate about.
And yet that Blair gal? She stumbled on her own two feet – time after time. Not because she was afraid to take the first step forward – but because she would then get stuck on one foot, and try to balance on one foot until she tipped over. She was too fearful to ever make the next step.
If you couldn’t tell – that Blair person was me. And how true that was for far too long. I was holding myself back – not because I feared failure, but because I feared TRUE success for my SELF!
Silly – I know. But I bet I’m not alone. People avoid asking for promotions. People avoid going into business for themselves. People avoid continuously learning new things. People do many things – all to be their own damn roadblock on the path to success.
Don’t dwell on what you do and don’t know perfectly – just FREAKING DO IT!
I swear – you’ll be happy you did.
Otherwise? Get out of the way, so the person whose willing to work 90 hours a week – be rejected a million times for 1 yes – and is truly passionate about success – can show you up.
definition of paramount (adj): par·a·mount //
greatest: greatest in importance or significance
(Be Freaking Paramount in All You Do!)