40 Blog Posts That Will Make You Smarter, Better & More Efficient in 2016

40 Blog Posts That Will Make You Smarter, Better, More Efficient in 2016….(

I was recently asked my favorite influencers in the industry. Trying to recall a few (which even a year ago I could have spewed at least 100 of the industry’s top influencers), but quickly drew a blank. I began to ponder how in the world this could be. I am constantly reading, researching, and website/blog/social media account hopping.

It was instantly then, that I realized the one keyword… hopping. With the availability of sites like inbound.org , growthhackers.com, linkedin.com, reddit.com and the growing usage of specific hashtags on social channels (that then link to relevant content) — well the truth is, in 2015 I stopped following specific industry leader’s or blogs, and instead started following topics that peaked my interests.  A blog might have 1 killer post, but the rest could pretty much suck. So why waste your time visiting individual sites, or receiving emails of the latest posts

That aside; If you have an interest in inbound marketing and the various components that help produce great inbound campaigns, here are 40 blogposts that can help you bring your best to all you do in 2016.

Content Marketing

  1. 10 Steps Every Content Marketer Must Take In 2016, Heidi Cohen
  2. Planning Your 2016 Content Marketing Calendar, Duct Tape Marketing
  3. Content Marketing Grows Up: My 2016 Prediction, Ann Handley
  4. The Content Marketing Campaign Playbook – Guaranteeing Success in 2016, Moz
  5. Idea Sex: How New Yorker Cartoonists Generate 500 Ideas a Week, 99u
  6. Should you have a resources page on your blog?, BloggingTips
  7. 10 Steps to Becoming a Better Writer (Poster), Copyblogger
  8. 5 Free Market-Research Tools to Read Your Audience’s Minds (And Create Content to Delight Them), Kissmetrics

 SEO

  1.   Planning For SEO Success In 2016, Search Engine Land
    1. 7 Highly Effective SEO Tips for Bloggers, Sprout Social
    2. SEO Checklist 2016, IDFmarketing
    3. SEO & Link Building in 2016, webprofits
    4. SEO Predictions for 2016, emagine

     

    PPC

    1. 3 PPC Trends And Tactics You Can’t Ignore In 2016 , Search Engine Land
    2. PPC New Year’s Resolutions for 2016, ClixMarketing
    3. PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting, momentology
    4. 8 PPC Trends for 2016, Serps-Invaders
    5. Why Facebook Is A Bigger Ad Opportunity Than Google, AdEspresso

     

    Social Media

    1. 5 Ways to Re-Ignite Twitter Growth in 2016, Ignite Social Media
    2. 12 Best Facebook Marketing Tips (Sharpen Your Skills Today), Post Planner
    3. A Quick Guide to Visual Marketing on Facebook for 2016, Social Media Explorer
    4. How to Use Facebook’s Best Feature: Targeting, Contently
    5. 2016 Social Media Marketing Plan For Success, Heidi Cohen
    6. The Truth About Social Media Strategy, Convince and Convert

     

    Design

    1. Data-Driven Design Tips for Maximising Impact on Twitter, Canva DesignerSchool
    2. How to Find Images on Google You Can Reuse, RODAMarketing
    3. Be Careful About These 6 Web Design Trends in 2016, AWWWards
    4. 6 Web Design Trends You Must Know for 2015 & 2016, AWWWards
    5. Web Design Predictions for 2016: The Good, The Bad, The Ugly, Wix
    6. Top Web Design Trends To Watch In 2016, Forbes

     

    Email

    1. Retailers’ email volumes rise in Q3 and so do open rates, Internet Retailer
    2. Best Email Marketing Services for 2016, The Simple Dollar
    3. Email Marketing & Video in 2016 – All You Need To Know, Business2Community
    4. Email Marketing Trends in 2016, Keywords+Jargon
    5. 8 Ways to Improve Your Call-To-Action Copy to Get More Subscribers, AWeber

     

    General Digital Marketing Tips

    1. Stop Marketing Like It’s 2012, Gary Vaynerchuk
    2. The Dangerous Myth of the Magical Tool, Copyblogger
    3. Top 3 Digital Marketing Trends for 2016 (Which You Should Be Starting in 2015), Impress1
    4. The one thing keeping your marketing from being successful, YourMarketingCo
    5. 7 Inbound Marketing Trends You Need To Stay Ahead of the Curve, Impact

     

    You can also find Blair Pettrey on Facebook • Twitter • LinkedIn

     

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An Open Letter to All Gurus, Mavens, Rock Stars, and Ninjas of Social Media

Hey everyone,

 

First of all, I need you all to know that these thoughts are coming from a place of love, camaraderie, and friendship, and not of mean-spiritedness on my part.

Having said that…how mad or disappointed would you be in a friend/family member if they never told you that your breath was bad? Or on a smaller scale, how annoyed do you get when those same people who claim to love and care about you don’t tell you when your fly is open, or that there’s a piece of food on your face?

 

Friends, followers, and connections…I’m one of those people that cares about you. And I’m here to let you know that some of you have spinach caught between your teeth.

 

To all the gurus, mavens, ninjas, and rock stars, you’ve got to STOP referring to yourselves in those ways. You’re devaluing your industry and the actual work that you (and the rest of us) are doing.

 

Credibility is not borne out of job descriptions like these. In fact, look at each one and do a quick word association…let’s see what comes to mind:

 

Ninja
Certain death, stealth (which is kind of of the opposite of what we do, isn’t it?)

 

Rock Star
Vincent Orleck Rock Star Blair Pettrey
Guru
guru

 

Maven
???

 

Professionals from other industries don’t do this. You don’t see people brand themselves as “Financial Ninja, Warren Buffett” or “Presidential Guru, Barack Obama”…so why do WE belittle ourselves like that?

 

As a result, these silly, inaccurate terms have also become the default go-to’s for people who don’t do what we do. Many times when people ask me about my profession and I tell them I’m in the social media marketing field, they automatically respond with some reference to me being a “guru” or “expert”.

 

My belief is that there are a select few TRUE experts in our industry. I could rattle off a list of names (I’m looking at you Jay Baer, Mike Stelzner, Marcus Sheridan, and Tyler Anderson), but really those of us who keep up with the business know exactly who they are.

I really appreciate the amount of work that my fellow social media marketers put into the craft. My goal is to make sure that we all are given the respect and credibility that is deserved as true social media marketing…

 

…professionals.

 

Vincent Orleck is the Social Media Manager for Plexus Worldwide Inc. in Scottsdale, AZ.
 
Linkedin: Vincent Orleck
Twitter: @Vin_Orleck
Facebook: Vincent Orleck