The Art of Rejection

Or Why ‘No’ Doesn’t Have To Mean Rejection.

I’ve heard a lot of no’s in my course of career searching. A hell of a lot of more no’s than the average person want’s to hear. But each No just gave me more! More Courage. More Strength. More Dedication. More Commitment.

With each no, I was always (well okay… not always, but typically) able to take away something valuable – whether it was inspiration for research/to learn a new skill, a better understanding of myself or others, a refreshed meaning, etc.

But what happens when suddenly the tables are turned, and I have to be the one to say ‘No’? Then it became quite difficult. I found my self doing something I have never been one to do – ‘flaking’. Unintentionally leading on. I realized quickly, that there was a deeper value of the word ‘No’; and it was something that I didn’t (nor couldn’t) teach the company’s I was saying ‘No’ to – but something they had to learn to accept.

Perhaps by my ‘No’, they too could find that deeper ‘meaning’.

After all, my ‘No’ could be the gateway to a ‘Yes’ that transforms and empowers the level of success that their company would have never reached had I said ‘Yes’. Perhaps they can hone in better on the skills and talents they want their ideal candidate to bring. Who knows… but I did know one thing….

I had to say No.

“I regard every defeat as an opportunity.” Jean Monnet

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Digital Marketing Agency Websites… Wha? (Lancaster, PA)

Recently I wrote about the queries that resulted when I Googled “Digital Marketing Agency”.  I had several people ask me… ‘Why didn’t you include our website in your post!?’, to which I responded – they need to fire their SEO people; as their website was not a result, and I had only included ranking pages (with the one exception of RankPop).

However, it also made me wonder what results would come up when I searched for “Digital Marketing Agency + Location”; and thus a series has begun.

I remind you, as I did originally; there are 3 core ‘ingredients’ I was looking for when it came to the results.

  1. Responsive Website Template

  2. Social Media– Links to share, and links to company pages

  3. Content– The ability to manage & create engaging content

In addition to those (and even expanding on them) – things such as accessibility of site, feasibility to navigate the pages (How hard is it for me to find a ‘Contact Us/About Us’; Is there a link to a blog?, etc); am I leaving the page with a mild case of vertigo (like I did with Netmax in my first search), etc.

On to my opinions…. Continue reading

Believe in #YOU!

Blair Pettrey SuccessRecently I had my first interview that I would truly describe as ‘kick ass’. It made me realize that the reason it was so kick ass, was because I knew precisely where my true passions lie; and while I have a wealth of knowledge and experience – articulating that is difficult for me; unless it is something I am die hard passionate about. Start Up’s and small businesses are one of those things.

That said; after the interview, when speaking with a prior employer; I was reminded of something that is so true, as one of my favourite fellow success loving bloggers stated: “We can’t expect anybody else to be as excited in our dream, as we are. We can’t expect anybody to believe in our dream, as much as we do. It’s not their dream, IT’S OURS!

The amazing opportunity that defining and discovering who you are at 28 vs 18; is that I have truly learned who I am, what I value, and where I want to go. I know what I am passionate about; what I crave – and more so, I know what it will take to get there; which are things I did not know 10 years ago.

The reality is; that ultimate desire for true success – trumps anything that I may or may not have ever known in the past. I know my strengths and weaknesses – and I know exactly what must be done to hone in on both to make them work in my favor (or those whom I may work for!).

Believe in yourself, after all you are the only brand #YOU!

 

Digital Marketing Agency Websites… wha?!

Let’s talk Websites…

We are at the end of 2013, and yet I am still shocked at many ‘digital marketing agencies’ attempts at logos and websites. I decided I would Google the first couple of pages under the term and compare… After all, if I am comparing as a prospect employee, imagine what potential clients are thinking when viewing the sites!

Now, when I searched, I searched without quotations or additives, digital marketing agency. (And I admit, I use Bing! not Google; typically…). Within moments I had at my disposal 20,100,000 websites. That said, those that appear on the first couple of pages, are obviously doing some clever SEO work to appear, so you would assume they are all high quality.

WRONG!

Responsive Websites: Again people, we are closing in on 2014. People view websites from more than their “PC”. Tablets, phones, laptops… It is essential to have a website built with a responsive page design. You want to be appealing towards your potential client, not having them struggle to even view your website.

Social Media: Every business should have a presence on the web, and more importantly on major social media platforms. Certainly you should be having accessibly links to your pages on your website… ESPECIALLY AS A FREAKING DIGITAL MARKETING AGENCY. And yet… so many companies failed at this… WHAT THE FLIP??? HOUSTON YOU’VE GOT A BIG PROBLEM!!!

Content: I again remind you these are companies claiming they will help build and manage your online brand, and yet they can’t even do so for themselves? That should make any and all potential client run straight for the damn hills (AKA any other agency!)

There were websites I loved, SO SO SO MUCH SO, I wanted to beg and plead they hire me right then and there just based off their website!(Let me reiterate ‘this SO MUCH’… HI RANKPOP! You love me too right??!!) There were websites that scattered information in such an awful moving style mixed with the circus colors they chose, I honestly almost threw up from the vertigo it created. There were websites that took nine years to load… Websites I swear were from “Angelfire” in 1996. However, the majority of websites fell into one of the following categories…:

  • Good Content, Boring Webpage Design
  • Good Webpage Design, Lamest Logo Ever
  • Poor Display of Good Things

So enough of that, you obviously want to see my opinions right?

Continue reading

Simply Being.

blairpettreyI am often asked about my unique approach and ability to market and brand myself. More times than I can count, I have been applauded. I humbly accept the compliments, trying to not be dismissive but still knowing I am strong at some things, and weak in others.

Aren’t we all?

Perhaps this is obvious, but it is still so desperately needs to be heard.

Find yourself.
Love who you find.
Find your passion.
“Work” your passion.
Be happy.
Most importantly, Simply Be You!