Marketing vs. Sales vs. Smarketing

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(AKA – Attract your clients, customers, and potential leads with marketing – and close them like a boss with sales and combined you’ve got smarketing!)

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair
Inbound Marketing Maryland expert Blair Pettrey explains what ‘Smarketing’ is – and why the sales + marketing love affair is absolutely essential to true business growth and success!

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Reality of SEO…

blair pettrey

blair pettreyThe reality? The best place to hide a dead body? Page 2 of Googlesearch.

80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.

Where does your business’ page land?

Blair Pettrey

www.inboundBlair.com

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Facebook’s New ‘Call to Action’ Button!

Blair Pettrey, BlairPettrey, Inbound Marketing Maryland, Inbound Marketing DC, Inbound Marketing Virginia, Facebook Call to Action, Facebook Call to ACtion Button

Blair Pettrey, BlairPettrey, Inbound Marketing Maryland, Inbound Marketing DC, Inbound Marketing Virginia, Facebook Call to Action, Facebook Call to ACtion ButtonIn case you live under a rock – and I admit, I am delayed in the amazingness – Facebook has recently introduced (in a slow roll out, sadly none of the pages I administer have it implemented yet…) a “call to action” option.

Blair Pettrey, BlairPettrey, Inbound Marketing Maryland, Inbound Marketing DC, Inbound Marketing VirginiaLocated next to where a potential fan would typically ‘like’ your page, you can now add 1 of 7 new ‘Call to Actions’:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

As a huge conversion & lead generation lover – this brings yet another way for Facebook to help you rock your marketing funnels and gain information and potentially help you bypass steps in the funnel you would have had to cross bridges with social media prior.

To add the ‘Call to Action’ you visit your page’s cover photo section, and it will be located next to the “like” option. As I mentioned, I haven’t received access to the exciting tool yet – but Facebook promises it will be rolled out worldwide by the end of the year. (Ha!)

Have your page received the ‘Call to Action’ button yet? How are you utilizing it and what gains have you seen because of it? Leave a comment with your experience

Stalking Not Necessary… How to Stay on top of your Competition!

 Blair Pettrey, Digital Marketing South Carolina, Inbound Marketing South Carolina, Inbound SC, Inbound Marketing, Inbound Columbia, Inbound Marketing Columbia, Digital Marketing Columbia, BlairPettrey, Blair PettreyAny time I meet a new client, and they realize ‘what it is I do’ – they immediately jump my back and assume whatever it is I do – is ‘illegal’ or ‘black hat’ or ‘beyond what the government does’.

Which is beyond FUNNY; because truly, all I do is use the resources available to me as a mere human being – to analyze my competitors and what they are doing.

Nothing I do is ‘black hat’

or ‘unfair’

or ‘stalking’.

In fact, everything I do to analyze my (or anyones) competitors – is something I’m about to share with you (and how EASY it is)!

In three simple ways, I will share with you everything I do!

#1) I analyze (their) Paid Advertising:

  • I’ve mentioned SpyFu.com a million times – but this is always my go to resource, priority number one. If for some reason you are hating on SpyFu.com – make sure to also check out SEMRush.com or KeywordSpy.com

    (Nope – not a single one of THOSE or ANY of these links are paying me to share their information, resources or content with you. Any link I ever provide is completely out of FREE-WILL good conscious!) ←(Hey @SEMRUSH, KEYWORDSPY and @SPYFU – if you ever want to pay me, I am down for that too )

#2) I view their websites ‘View Source’:

  • If you’re on PC – you merely right click “view source”, if you’re on MAC (and someone can surely suggest an easier route) – you utilize your tool settings on whatever browser you use. This allows you to view ANY meta tag, meta description and/or meta keywords that your competitor may be including on their website or that specific page!

#3) I subscribe to any and all information available:

  • Do they have a social media account? I ‘follow’ and/or ‘like’. If they have a newsletter, I ‘subscribe’. This alone reminds me any and all times they update their page, and with what content!

These 3 examples alone – allow me to truly analyze and understand what my benchmarks and/or competitors are doing to stay up to date.

Stay tuned for even more tips on how to better compete with and analyze your competitors!

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