The reality? The best place to hide a dead body? Page 2 of Googlesearch.
80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.
Where does your business’ page land?
In case you live under a rock – and I admit, I am delayed in the amazingness – Facebook has recently introduced (in a slow roll out, sadly none of the pages I administer have it implemented yet…) a “call to action” option.
As a huge conversion & lead generation lover – this brings yet another way for Facebook to help you rock your marketing funnels and gain information and potentially help you bypass steps in the funnel you would have had to cross bridges with social media prior.
To add the ‘Call to Action’ you visit your page’s cover photo section, and it will be located next to the “like” option. As I mentioned, I haven’t received access to the exciting tool yet – but Facebook promises it will be rolled out worldwide by the end of the year. (Ha!)
Have your page received the ‘Call to Action’ button yet? How are you utilizing it and what gains have you seen because of it? Leave a comment with your experience
Social Media is a wonderful mufti-faceted innovative way for businesses to grow and develop leads. It helps search engine optimization, it helps build brand awareness, engage with clients and/or potential clients, and more! And with the changes in Facebook in recent years as well as many of the other major social media platforms – the success and growth of your business on these platforms, all depends on your audience reach.
So how do you grow your following without paying for advertisements and clicks? Implement each of the steps below and I personally promise you will see a drastic increase in your reach!
- Connect (and actively engage!) with audience – both fans and similar businesses (i.e. like businesses in your local area).
- Ask engaging questions
- “What’s your favorite website”
- “What are the first 3 websites you visit each morning”
- etc. etc. etc. etc.
- Respond when people comment/post on your page, etc.
- Respond to other business page’s!
- Share/Re-tweet valuable/unique/interesting info, not just business specific
- Ask engaging questions
- Utilize Hash-tags!!!
- Make it personal
- “Happy 11 years to XYZ Business today… #TBT”
- Happy Birthday to our Employee, Sam McGuire (i.e.)
- Share photos! Share your culture. Instagram it! HASHTAG it.
- Repeat. Re-post. Re-purpose.
- Make interesting blog posts into infograms and/or graphics for Facebook/twitter/etc.
- Turn a blog post into a podcast
- Share it on Facebook.
- Track/Measure when your followers are most likely to engage with you – make sure you are posting valuable info (or re-sharing,etc) through out the day, but especially at these times.
- Share info for potential clients – not just current clients (or those in the same industry as you). Ideally social media will attract other businesses/potential leads to hire ImageWorks (or whatever business you’re managing the social media of).
Don’t forget to track and measure your growth! Both Twitter and Google have free insights and analytic ‘s for you to utilize when measuring your reach and fans/followers!
I remember meeting with the infamous Matthew Roda of Roda Marketing – when he had asked me (after reading my Lancaster, PA edition of Digital Marketing Websites…. wha?) if he thought I was searching for the same terminology that others ‘not in the field’ would be searching for.
In the moment – I thought of course?! What small – mid – ( or even large) sized business that needs digital marketing efforts doesn’t look up things like “Digital Marketing” or (internet/online/some variation of such). However, the reality is, Matthew might have been onto something… Or AT LEAST, I’m hoping… Because as it turns out? South Carolina might not be a haven for digital marketing.
But alas, as always – here’s what I was looking for:
Responsive Website Template
Social Media– Links to share, and links to company pages
Content– The ability to manage & create engaging content
And how did ‘South Carolina” measure up? (Or some of the major metropolitan areas within since the term South Carolina wasn’t so … helpful….)?