Marketing vs. Sales vs. Smarketing

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair

(AKA – Attract your clients, customers, and potential leads with marketing – and close them like a boss with sales and combined you’ve got smarketing!)

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair
Inbound Marketing Maryland expert Blair Pettrey explains what ‘Smarketing’ is – and why the sales + marketing love affair is absolutely essential to true business growth and success!

Continue reading “Marketing vs. Sales vs. Smarketing”


40 Blog Posts That Will Make You Smarter, Better & More Efficient in 2016

40 Blog Posts That Will Make You Smarter, Better, More Efficient in 2016….(

I was recently asked my favorite influencers in the industry. Trying to recall a few (which even a year ago I could have spewed at least 100 of the industry’s top influencers), but quickly drew a blank. I began to ponder how in the world this could be. I am constantly reading, researching, and website/blog/social media account hopping.

It was instantly then, that I realized the one keyword… hopping. With the availability of sites like ,,, and the growing usage of specific hashtags on social channels (that then link to relevant content) — well the truth is, in 2015 I stopped following specific industry leader’s or blogs, and instead started following topics that peaked my interests.  A blog might have 1 killer post, but the rest could pretty much suck. So why waste your time visiting individual sites, or receiving emails of the latest posts

That aside; If you have an interest in inbound marketing and the various components that help produce great inbound campaigns, here are 40 blogposts that can help you bring your best to all you do in 2016.

Content Marketing

  1. 10 Steps Every Content Marketer Must Take In 2016, Heidi Cohen
  2. Planning Your 2016 Content Marketing Calendar, Duct Tape Marketing
  3. Content Marketing Grows Up: My 2016 Prediction, Ann Handley
  4. The Content Marketing Campaign Playbook – Guaranteeing Success in 2016, Moz
  5. Idea Sex: How New Yorker Cartoonists Generate 500 Ideas a Week, 99u
  6. Should you have a resources page on your blog?, BloggingTips
  7. 10 Steps to Becoming a Better Writer (Poster), Copyblogger
  8. 5 Free Market-Research Tools to Read Your Audience’s Minds (And Create Content to Delight Them), Kissmetrics


  1.   Planning For SEO Success In 2016, Search Engine Land
    1. 7 Highly Effective SEO Tips for Bloggers, Sprout Social
    2. SEO Checklist 2016, IDFmarketing
    3. SEO & Link Building in 2016, webprofits
    4. SEO Predictions for 2016, emagine



    1. 3 PPC Trends And Tactics You Can’t Ignore In 2016 , Search Engine Land
    2. PPC New Year’s Resolutions for 2016, ClixMarketing
    3. PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting, momentology
    4. 8 PPC Trends for 2016, Serps-Invaders
    5. Why Facebook Is A Bigger Ad Opportunity Than Google, AdEspresso


    Social Media

    1. 5 Ways to Re-Ignite Twitter Growth in 2016, Ignite Social Media
    2. 12 Best Facebook Marketing Tips (Sharpen Your Skills Today), Post Planner
    3. A Quick Guide to Visual Marketing on Facebook for 2016, Social Media Explorer
    4. How to Use Facebook’s Best Feature: Targeting, Contently
    5. 2016 Social Media Marketing Plan For Success, Heidi Cohen
    6. The Truth About Social Media Strategy, Convince and Convert



    1. Data-Driven Design Tips for Maximising Impact on Twitter, Canva DesignerSchool
    2. How to Find Images on Google You Can Reuse, RODAMarketing
    3. Be Careful About These 6 Web Design Trends in 2016, AWWWards
    4. 6 Web Design Trends You Must Know for 2015 & 2016, AWWWards
    5. Web Design Predictions for 2016: The Good, The Bad, The Ugly, Wix
    6. Top Web Design Trends To Watch In 2016, Forbes



    1. Retailers’ email volumes rise in Q3 and so do open rates, Internet Retailer
    2. Best Email Marketing Services for 2016, The Simple Dollar
    3. Email Marketing & Video in 2016 – All You Need To Know, Business2Community
    4. Email Marketing Trends in 2016, Keywords+Jargon
    5. 8 Ways to Improve Your Call-To-Action Copy to Get More Subscribers, AWeber


    General Digital Marketing Tips

    1. Stop Marketing Like It’s 2012, Gary Vaynerchuk
    2. The Dangerous Myth of the Magical Tool, Copyblogger
    3. Top 3 Digital Marketing Trends for 2016 (Which You Should Be Starting in 2015), Impress1
    4. The one thing keeping your marketing from being successful, YourMarketingCo
    5. 7 Inbound Marketing Trends You Need To Stay Ahead of the Curve, Impact


    You can also find Blair Pettrey on Facebook • Twitter • LinkedIn


Reality of SEO…

blair pettrey

blair pettreyThe reality? The best place to hide a dead body? Page 2 of Googlesearch.

80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.

Where does your business’ page land?

Blair Pettrey

6 Steps to Organically Growing Your Social Media Following

Inbound Blair, BlairPettrey, Blair Pettrey, Social Media Tips, How to grow social media following, inbound marketing dc, inbound marketing charlottesville, inbound marketing frederick, inbound marketing columbia, inbound marketing maryland, inbound marketing washington dc, inbound marketing virginia, di


Social Media is a wonderful mufti-faceted innovative way for businesses to grow and develop leads. It helps search engine optimization, it helps build brand awareness, engage with clients and/or potential clients, and more! And with the changes in Facebook in recent years as well as many of the other major social media platforms – the success and growth of your business on these platforms, all depends on your audience reach.

So how do you grow your following without paying for advertisements and clicks? Implement each of the steps below and I personally promise you will see a drastic increase in your reach!

  1. Connect (and actively engage!) with audience – both fans and similar businesses (i.e. like businesses in your local area).
    1. Ask engaging questions
      1. “What’s your favorite website”
      2. “What are the first 3 websites you visit each morning”
      3. etc. etc. etc. etc.
    2. Respond when people comment/post on your page, etc.
    3. Respond to other business page’s!
    4. Share/Re-tweet valuable/unique/interesting info, not just business specific
  2. Utilize Hash-tags!!!
  3. Make it personal
    1. “Happy 11 years to XYZ Business today… #TBT”
    2. Happy Birthday to our Employee, Sam McGuire (i.e.)
    3. Share photos! Share your culture. Instagram it! HASHTAG it.
  4. Repeat. Re-post. Re-purpose.
    1. Make interesting blog posts into infograms and/or graphics for Facebook/twitter/etc.
    2. Turn a blog post into a podcast
    3. Share it on Facebook.
  5. Track/Measure when your followers are most likely to engage with you – make sure you are posting valuable info (or re-sharing,etc) through out the day, but especially at these times.
  6. Share info for potential clients – not just current clients (or those in the same industry as you). Ideally social media will attract other businesses/potential leads to hire ImageWorks (or whatever business you’re managing the social media of).

Don’t forget to track and measure your growth! Both Twitter and Google have free insights and analytic ‘s for you to utilize when measuring your reach and fans/followers!

Happy Growing!

Stalking Not Necessary… How to Stay on top of your Competition!

 Blair Pettrey, Digital Marketing South Carolina, Inbound Marketing South Carolina, Inbound SC, Inbound Marketing, Inbound Columbia, Inbound Marketing Columbia, Digital Marketing Columbia, BlairPettrey, Blair PettreyAny time I meet a new client, and they realize ‘what it is I do’ – they immediately jump my back and assume whatever it is I do – is ‘illegal’ or ‘black hat’ or ‘beyond what the government does’.

Which is beyond FUNNY; because truly, all I do is use the resources available to me as a mere human being – to analyze my competitors and what they are doing.

Nothing I do is ‘black hat’

or ‘unfair’

or ‘stalking’.

In fact, everything I do to analyze my (or anyones) competitors – is something I’m about to share with you (and how EASY it is)!

In three simple ways, I will share with you everything I do!

#1) I analyze (their) Paid Advertising:

  • I’ve mentioned a million times – but this is always my go to resource, priority number one. If for some reason you are hating on – make sure to also check out or

    (Nope – not a single one of THOSE or ANY of these links are paying me to share their information, resources or content with you. Any link I ever provide is completely out of FREE-WILL good conscious!) ←(Hey @SEMRUSH, KEYWORDSPY and @SPYFU – if you ever want to pay me, I am down for that too )

#2) I view their websites ‘View Source’:

  • If you’re on PC – you merely right click “view source”, if you’re on MAC (and someone can surely suggest an easier route) – you utilize your tool settings on whatever browser you use. This allows you to view ANY meta tag, meta description and/or meta keywords that your competitor may be including on their website or that specific page!

#3) I subscribe to any and all information available:

  • Do they have a social media account? I ‘follow’ and/or ‘like’. If they have a newsletter, I ‘subscribe’. This alone reminds me any and all times they update their page, and with what content!

These 3 examples alone – allow me to truly analyze and understand what my benchmarks and/or competitors are doing to stay up to date.

Stay tuned for even more tips on how to better compete with and analyze your competitors!

Want more information or to see how you can hire Blair Pettrey?

Find Blair Pettrey here:

LinkedIN Twitter Facebook