Recently, I was speaking with my brother, who is launching his own digital marketing agency in Staunton, Virginia. We were discussing my ‘ideal client’ vs. his ‘ideal client’, and one of the things that I believe we both realized quite quickly while having this conversation, was whether your business is Fortune 500 or you’re a small mom and pop business – while the term inbound marketing seems to be a trending topic, not many small businesses think they can afford it.
Yet just because your business thinks they can’t afford an inbound marketing agency, it doesn’t mean you can’t begin to implement some foundation methods to help get your website quality traffic, build brand recognition, and begin to see leads from your efforts. So instead of worrying (at least today) about the huge amount of marketing your competitor down the street does, spending even a few minutes a day implementing these techniques will help better prepare both your website and your business for tomorrow. Continue reading “4 Ways Small Businesses Can Implement ‘DIY Inbound Marketing’”
I was recently asked my favorite influencers in the industry. Trying to recall a few (which even a year ago I could have spewed at least 100 of the industry’s top influencers), but quickly drew a blank. I began to ponder how in the world this could be. I am constantly reading, researching, and website/blog/social media account hopping.
It was instantly then, that I realized the one keyword… hopping. With the availability of sites like inbound.org , growthhackers.com, linkedin.com, reddit.com and the growing usage of specific hashtags on social channels (that then link to relevant content) — well the truth is, in 2015 I stopped following specific industry leader’s or blogs, and instead started following topics that peaked my interests. A blog might have 1 killer post, but the rest could pretty much suck. So why waste your time visiting individual sites, or receiving emails of the latest posts
That aside; If you have an interest in inbound marketing and the various components that help produce great inbound campaigns, here are 40 blogposts that can help you bring your best to all you do in 2016.
- 10 Steps Every Content Marketer Must Take In 2016, Heidi Cohen
- Planning Your 2016 Content Marketing Calendar, Duct Tape Marketing
- Content Marketing Grows Up: My 2016 Prediction, Ann Handley
- The Content Marketing Campaign Playbook – Guaranteeing Success in 2016, Moz
- Idea Sex: How New Yorker Cartoonists Generate 500 Ideas a Week, 99u
- Should you have a resources page on your blog?, BloggingTips
- 10 Steps to Becoming a Better Writer (Poster), Copyblogger
- 5 Free Market-Research Tools to Read Your Audience’s Minds (And Create Content to Delight Them), Kissmetrics
- Planning For SEO Success In 2016, Search Engine Land
- 7 Highly Effective SEO Tips for Bloggers, Sprout Social
- SEO Checklist 2016, IDFmarketing
- SEO & Link Building in 2016, webprofits
- SEO Predictions for 2016, emagine
- 3 PPC Trends And Tactics You Can’t Ignore In 2016 , Search Engine Land
- PPC New Year’s Resolutions for 2016, ClixMarketing
- PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting, momentology
- 8 PPC Trends for 2016, Serps-Invaders
- Why Facebook Is A Bigger Ad Opportunity Than Google, AdEspresso
- 5 Ways to Re-Ignite Twitter Growth in 2016, Ignite Social Media
- 12 Best Facebook Marketing Tips (Sharpen Your Skills Today), Post Planner
- A Quick Guide to Visual Marketing on Facebook for 2016, Social Media Explorer
- How to Use Facebook’s Best Feature: Targeting, Contently
- 2016 Social Media Marketing Plan For Success, Heidi Cohen
- The Truth About Social Media Strategy, Convince and Convert
- Data-Driven Design Tips for Maximising Impact on Twitter, Canva DesignerSchool
- How to Find Images on Google You Can Reuse, RODAMarketing
- Be Careful About These 6 Web Design Trends in 2016, AWWWards
- 6 Web Design Trends You Must Know for 2015 & 2016, AWWWards
- Web Design Predictions for 2016: The Good, The Bad, The Ugly, Wix
- Top Web Design Trends To Watch In 2016, Forbes
- Retailers’ email volumes rise in Q3 and so do open rates, Internet Retailer
- Best Email Marketing Services for 2016, The Simple Dollar
- Email Marketing & Video in 2016 – All You Need To Know, Business2Community
- Email Marketing Trends in 2016, Keywords+Jargon
- 8 Ways to Improve Your Call-To-Action Copy to Get More Subscribers, AWeber
General Digital Marketing Tips
- Stop Marketing Like It’s 2012, Gary Vaynerchuk
- The Dangerous Myth of the Magical Tool, Copyblogger
- Top 3 Digital Marketing Trends for 2016 (Which You Should Be Starting in 2015), Impress1
- The one thing keeping your marketing from being successful, YourMarketingCo
- 7 Inbound Marketing Trends You Need To Stay Ahead of the Curve, Impact
Social Media is a wonderful mufti-faceted innovative way for businesses to grow and develop leads. It helps search engine optimization, it helps build brand awareness, engage with clients and/or potential clients, and more! And with the changes in Facebook in recent years as well as many of the other major social media platforms – the success and growth of your business on these platforms, all depends on your audience reach.
So how do you grow your following without paying for advertisements and clicks? Implement each of the steps below and I personally promise you will see a drastic increase in your reach!
- Connect (and actively engage!) with audience – both fans and similar businesses (i.e. like businesses in your local area).
- Ask engaging questions
- “What’s your favorite website”
- “What are the first 3 websites you visit each morning”
- etc. etc. etc. etc.
- Respond when people comment/post on your page, etc.
- Respond to other business page’s!
- Share/Re-tweet valuable/unique/interesting info, not just business specific
- Ask engaging questions
- Utilize Hash-tags!!!
- Make it personal
- “Happy 11 years to XYZ Business today… #TBT”
- Happy Birthday to our Employee, Sam McGuire (i.e.)
- Share photos! Share your culture. Instagram it! HASHTAG it.
- Repeat. Re-post. Re-purpose.
- Make interesting blog posts into infograms and/or graphics for Facebook/twitter/etc.
- Turn a blog post into a podcast
- Share it on Facebook.
- Track/Measure when your followers are most likely to engage with you – make sure you are posting valuable info (or re-sharing,etc) through out the day, but especially at these times.
- Share info for potential clients – not just current clients (or those in the same industry as you). Ideally social media will attract other businesses/potential leads to hire ImageWorks (or whatever business you’re managing the social media of).
Don’t forget to track and measure your growth! Both Twitter and Google have free insights and analytic ‘s for you to utilize when measuring your reach and fans/followers!