Feature Friday – The Knowledge Edition!

Happy [Feature] Friday!

As it has come to be – I’ll share some of the most valuable tools that help me stay informed, better perform my job, and rock my brand!

 1. Twitter – I admit, I was never a huge fan of Twitter. I thought ‘Why not utilize facebook pages?’ – but the reality is that 140 characters means your tweet better be dang awesome. Utilizing hashtags – you can easily find awesome links to content & resources based on your desired topic.

Some of my fav’s : #SEO    #InboundMarketing    #DigitalMarketing

As I also mentioned here, Twitter has been a great resource for connecting & actually networking with some awesome industry pro’s like Dan Tyre of Hubspot, Bill Faeth of Inbound Marketing Agents, Toby Sempower of DigitalBrands, etc!

Even cooler still – Did you know twitter has it’s own analytics platform for you to view? Analytics.Twitter.Com  allows you to measure the success of your tweets, build networking cards of your (or others)tweets, track your followers and more!

2. Inbound.org – Similar to twitter, Inbound.org has some amazing resources to industry specific content and info! You can submit articles just the same as you would to Digg or StumbleUpon – however you can also sort the content based on ‘Most Viewed’ , ‘Trending’, etc.

 

 

3. Swayy.co – Another great content curating destination – Swayy.co. They allow you to choose your targeted topics and will then suggest strong articles based on those topics that you can then share with your various social media platforms. Similar to Klout.com, Bufferapp.com, etc – it allows you to schedule content (And also analyzes and informs you of the best time for your content to be shared based on your past successful shares!)

Stronger than it’s competitors, I love Swayy because it also suggests the best hashtags and individuals to tag in your posts!

 4. Google Search – This is great for two things… the age old tip of typing in the first couple words of a querie to discover what is being searched for most (and thus giving you great ideas for content to generate traffic to your blog/site/social media/etc); i.e. – 

Google’s also great for utilizing what/who your competitors are, and where they are ranking. While I’ve shared other tools in the past that can help determine this (i.e. Spyfu.com or Keywordresearch.com) – it doesn’t hurt to do a (cookie cleared) search every so oft of:

1. Your brand (i.e., ‘Blair Pettrey’)
2. Your targeted search querie (i.e. for myself, it would probably be “South Carolina Digital Marketer” or “Digital Marketer for Hire” something typical of what one would search for if they were hoping to find an SEO or Digital Marketer or Inbound Marketer in South Carolina (an easier SERP than just ‘Digital Marketing’)

What are some of your favorite tools to utilize when trying to learn and stay up to date on industry standards? Leave a comment with your own!

Follow me on Twitter + Facebook + LinkedIN for more!

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