Marketing vs. Sales vs. Smarketing

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair

(AKA – Attract your clients, customers, and potential leads with marketing – and close them like a boss with sales and combined you’ve got smarketing!)

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair
Inbound Marketing Maryland expert Blair Pettrey explains what ‘Smarketing’ is – and why the sales + marketing love affair is absolutely essential to true business growth and success!

Continue reading “Marketing vs. Sales vs. Smarketing”

Advertisements

40 Blog Posts That Will Make You Smarter, Better & More Efficient in 2016

40 Blog Posts That Will Make You Smarter, Better, More Efficient in 2016….(

I was recently asked my favorite influencers in the industry. Trying to recall a few (which even a year ago I could have spewed at least 100 of the industry’s top influencers), but quickly drew a blank. I began to ponder how in the world this could be. I am constantly reading, researching, and website/blog/social media account hopping.

It was instantly then, that I realized the one keyword… hopping. With the availability of sites like inbound.org , growthhackers.com, linkedin.com, reddit.com and the growing usage of specific hashtags on social channels (that then link to relevant content) — well the truth is, in 2015 I stopped following specific industry leader’s or blogs, and instead started following topics that peaked my interests.  A blog might have 1 killer post, but the rest could pretty much suck. So why waste your time visiting individual sites, or receiving emails of the latest posts

That aside; If you have an interest in inbound marketing and the various components that help produce great inbound campaigns, here are 40 blogposts that can help you bring your best to all you do in 2016.

Content Marketing

  1. 10 Steps Every Content Marketer Must Take In 2016, Heidi Cohen
  2. Planning Your 2016 Content Marketing Calendar, Duct Tape Marketing
  3. Content Marketing Grows Up: My 2016 Prediction, Ann Handley
  4. The Content Marketing Campaign Playbook – Guaranteeing Success in 2016, Moz
  5. Idea Sex: How New Yorker Cartoonists Generate 500 Ideas a Week, 99u
  6. Should you have a resources page on your blog?, BloggingTips
  7. 10 Steps to Becoming a Better Writer (Poster), Copyblogger
  8. 5 Free Market-Research Tools to Read Your Audience’s Minds (And Create Content to Delight Them), Kissmetrics

 SEO

  1.   Planning For SEO Success In 2016, Search Engine Land
    1. 7 Highly Effective SEO Tips for Bloggers, Sprout Social
    2. SEO Checklist 2016, IDFmarketing
    3. SEO & Link Building in 2016, webprofits
    4. SEO Predictions for 2016, emagine

     

    PPC

    1. 3 PPC Trends And Tactics You Can’t Ignore In 2016 , Search Engine Land
    2. PPC New Year’s Resolutions for 2016, ClixMarketing
    3. PPC Trends 2016: 24 Expert Predictions On Paid Search, Display & Retargeting, momentology
    4. 8 PPC Trends for 2016, Serps-Invaders
    5. Why Facebook Is A Bigger Ad Opportunity Than Google, AdEspresso

     

    Social Media

    1. 5 Ways to Re-Ignite Twitter Growth in 2016, Ignite Social Media
    2. 12 Best Facebook Marketing Tips (Sharpen Your Skills Today), Post Planner
    3. A Quick Guide to Visual Marketing on Facebook for 2016, Social Media Explorer
    4. How to Use Facebook’s Best Feature: Targeting, Contently
    5. 2016 Social Media Marketing Plan For Success, Heidi Cohen
    6. The Truth About Social Media Strategy, Convince and Convert

     

    Design

    1. Data-Driven Design Tips for Maximising Impact on Twitter, Canva DesignerSchool
    2. How to Find Images on Google You Can Reuse, RODAMarketing
    3. Be Careful About These 6 Web Design Trends in 2016, AWWWards
    4. 6 Web Design Trends You Must Know for 2015 & 2016, AWWWards
    5. Web Design Predictions for 2016: The Good, The Bad, The Ugly, Wix
    6. Top Web Design Trends To Watch In 2016, Forbes

     

    Email

    1. Retailers’ email volumes rise in Q3 and so do open rates, Internet Retailer
    2. Best Email Marketing Services for 2016, The Simple Dollar
    3. Email Marketing & Video in 2016 – All You Need To Know, Business2Community
    4. Email Marketing Trends in 2016, Keywords+Jargon
    5. 8 Ways to Improve Your Call-To-Action Copy to Get More Subscribers, AWeber

     

    General Digital Marketing Tips

    1. Stop Marketing Like It’s 2012, Gary Vaynerchuk
    2. The Dangerous Myth of the Magical Tool, Copyblogger
    3. Top 3 Digital Marketing Trends for 2016 (Which You Should Be Starting in 2015), Impress1
    4. The one thing keeping your marketing from being successful, YourMarketingCo
    5. 7 Inbound Marketing Trends You Need To Stay Ahead of the Curve, Impact

     

    You can also find Blair Pettrey on Facebook • Twitter • LinkedIn

     

Reality of SEO…

blair pettrey

blair pettreyThe reality? The best place to hide a dead body? Page 2 of Googlesearch.

80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.

Where does your business’ page land?

Blair Pettrey

www.inboundBlair.com

www.BlairPettrey.com

www.facebook.com/BlairPettreyforhire

www.linkedin.com/in/BlairPettrey

www.twitter.com/BlairPettrey

Digital Marketing Websites…. Wha? (South Carolina edition)

I remember meeting with the infamous Matthew Roda of Roda Marketing – when he had asked me (after reading my Lancaster, PA edition of Digital Marketing Websites…. wha?) if he thought I was searching for the same terminology that others ‘not in the field’ would be searching for.

In the moment – I thought of course?! What small – mid – ( or even large) sized business that needs digital marketing efforts doesn’t look up things like “Digital Marketing” or (internet/online/some variation of such). However, the reality is, Matthew might have been onto something… Or AT LEAST, I’m hoping… Because as it turns out? South Carolina might not be a haven for digital marketing.

But alas, as always – here’s what I was looking for:

  1. Responsive Website Template

  2. Social Media– Links to share, and links to company pages

  3. Content– The ability to manage & create engaging content

And how did ‘South Carolina” measure up? (Or some of the major metropolitan areas within since the term South Carolina wasn’t so … helpful….)?

Continue reading “Digital Marketing Websites…. Wha? (South Carolina edition)”

Feature Friday – The Knowledge Edition!

Happy [Feature] Friday!

FeatureFriday06202014

As it has come to be – I’ll share some of the most valuable tools that help me stay informed, better perform my job, and rock my brand!

Blair Pettrey twitter 1. Twitter – I admit, I was never a huge fan of Twitter. I thought ‘Why not utilize facebook pages?’ – but the reality is that 140 characters means your tweet better be dang awesome. Utilizing hashtags – you can easily find awesome links to content & resources based on your desired topic.

Some of my fav’s : #SEO    #InboundMarketing    #DigitalMarketing

As I also mentioned here, Twitter has been a great resource for connecting & actually networking with some awesome industry pro’s like Dan Tyre of Hubspot, Bill Faeth of Inbound Marketing AgentsToby Sempower of DigitalBrands, etc!

Even cooler still – Did you know twitter has it’s own analytics platform for you to view? Analytics.Twitter.Com  allows you to measure the success of your tweets, build networking cards of your (or others)tweets, track your followers and more!

inboundorg
2. Inbound.org
– Similar to twitter, Inbound.org has some amazing resources to industry specific content and info! You can submit articles just the same as you would to Digg or StumbleUpon – however you can also sort the content based on ‘Most Viewed’ , ‘Trending’, etc.

 

 


3. Swayy.co 
– Another great contentSwway curating destination – Swayy.co. They allow you to choose your targeted topics and will then suggest strong articles based on those topics that you can then share with your various social media platforms. Similar to Klout.com, Bufferapp.com, etc – it allows you to schedule content (And also analyzes and informs you of the best time for your content to be shared based on your past successful shares!)

Stronger than it’s competitors, I love Swayy because it also suggests the best hashtags and individuals to tag in your posts!

 4. Google Search – This is great for two things… the age old tip of typing in the first couple words of a querie to discover what is being searched for most (and thus giving you great ideas for content to generate traffic to your blog/site/social media/etc); i.e. – whydigitalmarketing

Google’s also great for utilizing what/who your competitors are, and where they are ranking. While I’ve shared other tools in the past that can help determine this (i.e. Spyfu.com or Keywordresearch.com) – it doesn’t hurt to do a (cookie cleared) search every so oft of:

  1. Your brand (i.e., ‘Blair Pettrey’)
  2. Your targeted search querie (i.e. for myself, it would probably be “South Carolina Digital Marketer” or “Digital Marketer for Hire” something typical of what one would search for if they were hoping to find an SEO or Digital Marketer or Inbound Marketer in South Carolina (an easier SERP than just ‘Digital Marketing’)

What are some of your favorite tools to utilize when trying to learn and stay up to date on industry standards? Leave a comment with your own!

Follow me on Twitter + Facebook + LinkedIN for more!