Marketing vs. Sales vs. Smarketing

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(AKA – Attract your clients, customers, and potential leads with marketing – and close them like a boss with sales and combined you’ve got smarketing!)

Blair Pettrey - Pettrey - Inbound Marketing BLair Pettrey - Inbound Blair
Inbound Marketing Maryland expert Blair Pettrey explains what ‘Smarketing’ is – and why the sales + marketing love affair is absolutely essential to true business growth and success!

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Reality of SEO…

blair pettrey

blair pettreyThe reality? The best place to hide a dead body? Page 2 of Googlesearch.

80% of people don’t look past the top 3 results on Google, 90% don’t look past page 1.

Where does your business’ page land?

Blair Pettrey

www.inboundBlair.com

www.BlairPettrey.com

www.facebook.com/BlairPettreyforhire

www.linkedin.com/in/BlairPettrey

www.twitter.com/BlairPettrey

Facebook’s New ‘Call to Action’ Button!

Blair Pettrey, BlairPettrey, Inbound Marketing Maryland, Inbound Marketing DC, Inbound Marketing Virginia, Facebook Call to Action, Facebook Call to ACtion Button

Blair Pettrey, BlairPettrey, Inbound Marketing Maryland, Inbound Marketing DC, Inbound Marketing Virginia, Facebook Call to Action, Facebook Call to ACtion ButtonIn case you live under a rock – and I admit, I am delayed in the amazingness – Facebook has recently introduced (in a slow roll out, sadly none of the pages I administer have it implemented yet…) a “call to action” option.

Blair Pettrey, BlairPettrey, Inbound Marketing Maryland, Inbound Marketing DC, Inbound Marketing VirginiaLocated next to where a potential fan would typically ‘like’ your page, you can now add 1 of 7 new ‘Call to Actions’:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

As a huge conversion & lead generation lover – this brings yet another way for Facebook to help you rock your marketing funnels and gain information and potentially help you bypass steps in the funnel you would have had to cross bridges with social media prior.

To add the ‘Call to Action’ you visit your page’s cover photo section, and it will be located next to the “like” option. As I mentioned, I haven’t received access to the exciting tool yet – but Facebook promises it will be rolled out worldwide by the end of the year. (Ha!)

Have your page received the ‘Call to Action’ button yet? How are you utilizing it and what gains have you seen because of it? Leave a comment with your experience

5 Minutes to SEO domination with Twitter!

Similar to LinkedIn, Twitter does amazing things and holds amazing value for search engine optimization. Thus, whether you’re an individual, or you’re a business  – aside froSEO Blair Pettreym the importance of engagement and staying in tune with your clients/customers/etc – twitter is extremely important from an SEO stand point.Twitter Google Blair Pettrey

Twitter is so important – that every now and then – it will rank above my very own www.BlairPettrey.com . Yet, even when it doesn’t rank above my own domain – it still ranks within the top 5 links – always.

And how that’s possible is truly simple and quick:


  1. OWN YOUR NAME!Whether your a business or a person – register your twitter with your name. If your business is “Blair Pettrey Cafe” – make your twitter handle ‘blairpettreycafe’. (And for what it’s worth – if you’re username is taken, and your business is trademarked – and for some reason your username choice is already in use on twitter – you can contact twitter with proof of your trademark – and they will grant you ownership to the said username!)

  2. Blair Pettrey TwitterLINK YOURSELF! In your twitter profile – include a link to your company/personal website – i.e., my own profile includes both a link to www.BlairPettrey.com (twice, even) – as well as a high authority site I utilize on BrandYourself.com
  3. TWEET ABOUT YOUR INDUSTRY! If you look at my twitter feed – it consists of topics/article’s/retweets/and hashtags that are related to SEODigital MarketingContent MarketingSocial MediaInbound MarketingInbound – Etc.

So there’s your SEO 3 tips! Go rock and dominate in the next 5 minutes – with such easy solutions – there’s no excuse!

Digital Marketing Agency Websites… wha?!

Let’s talk Websites…

We are at the end of 2013, and yet I am still shocked at many ‘digital marketing agencies’ attempts at logos and websites. I decided I would Google the first couple of pages under the term and compare… After all, if I am comparing as a prospect employee, imagine what potential clients are thinking when viewing the sites!

Now, when I searched, I searched without quotations or additives, digital marketing agency. (And I admit, I use Bing! not Google; typically…). Within moments I had at my disposal 20,100,000 websites. That said, those that appear on the first couple of pages, are obviously doing some clever SEO work to appear, so you would assume they are all high quality.

WRONG!

Responsive Websites: Again people, we are closing in on 2014. People view websites from more than their “PC”. Tablets, phones, laptops… It is essential to have a website built with a responsive page design. You want to be appealing towards your potential client, not having them struggle to even view your website.

Social Media: Every business should have a presence on the web, and more importantly on major social media platforms. Certainly you should be having accessibly links to your pages on your website… ESPECIALLY AS A FREAKING DIGITAL MARKETING AGENCY. And yet… so many companies failed at this… WHAT THE FLIP??? HOUSTON YOU’VE GOT A BIG PROBLEM!!!

Content: I again remind you these are companies claiming they will help build and manage your online brand, and yet they can’t even do so for themselves? That should make any and all potential client run straight for the damn hills (AKA any other agency!)

There were websites I loved, SO SO SO MUCH SO, I wanted to beg and plead they hire me right then and there just based off their website!(Let me reiterate ‘this SO MUCH’… HI RANKPOP! You love me too right??!!) There were websites that scattered information in such an awful moving style mixed with the circus colors they chose, I honestly almost threw up from the vertigo it created. There were websites that took nine years to load… Websites I swear were from “Angelfire” in 1996. However, the majority of websites fell into one of the following categories…:

  • Good Content, Boring Webpage Design
  • Good Webpage Design, Lamest Logo Ever
  • Poor Display of Good Things

So enough of that, you obviously want to see my opinions right?

Continue reading “Digital Marketing Agency Websites… wha?!”