In case you live under a rock – and I admit, I am delayed in the amazingness – Facebook has recently introduced (in a slow roll out, sadly none of the pages I administer have it implemented yet…) a “call to action” option.
Located next to where a potential fan would typically ‘like’ your page, you can now add 1 of 7 new ‘Call to Actions’:
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Book Now
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Contact Us
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Use App
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Play Game
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Shop Now
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Sign Up
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Watch Video
As a huge conversion & lead generation lover – this brings yet another way for Facebook to help you rock your marketing funnels and gain information and potentially help you bypass steps in the funnel you would have had to cross bridges with social media prior.
To add the ‘Call to Action’ you visit your page’s cover photo section, and it will be located next to the “like” option. As I mentioned, I haven’t received access to the exciting tool yet – but Facebook promises it will be rolled out worldwide by the end of the year. (Ha!)
Have your page received the ‘Call to Action’ button yet? How are you utilizing it and what gains have you seen because of it? Leave a comment with your experience
Blair Pettrey - Inbound Marketing Frederick, Maryland 